7.20.2006

Two-faced advertising







Email advertising from countrywide:

BIG PRINT:
Enjoy your summer even more by taking a little heat off your monthly budget and making sure you have all the funds you need to put your "cool" plans into action! Just think of all you could accomplish with extra money in your pocket!

SMALL PRINT:
Taking out a home equity loan or line of credit may increase the total number of monthly payments and the total amount paid when compared to your current situation.

Too bad people pay WAY more attention to the big print than the small. I hear the print on Foreclosure Notice papers is more small than big.

1 comment:

for what it's worth said...

In Calgary right now they have had a 40% increase in homelessness in the past 2 years.
They need affordable housing, not housing that squeezes every single cent out of your bank account.
It's great that these firms are offering these "loans"...will they also provide them a bed when they are forclosed on????
Bastages!!!