This week the marketing geniuses at GM announced a promotion to new buyers to help them swallow the massive gas price tag that comes along with single-digit-MPG vehicles.
The pitch: Buy one of these babies over here, and we'll give you a gas rebate, never letting YOUR price for a gallon of gas go over $1.99!!! Freakin' GENIUS!! The guy who thought that up over a 6-pack of Red-Bull and a big bag of Flamin' Hot Cheetos should be given a MASSIVE bonus! Really, I'm not kidding.
Have you ever seen such a brazen show of corporate-team-player-mentality, in the face of near total public disgust at your company's products? It's incredible! He's the HERO!
How does the guy sleep? Nicely, thanks, because I just got a huge bonus - I figured out how to get these land-yaghts off the lots of our poor suffering dealers across the country, AND I cleared the path for the company to ship even MORE of them!! I'm BRILLIANT!! Pass me another one of those redbulls... I'm still workin on getting the company to make those Bradley Fighting Vehicles for sale in the consumer market - that baby is gonna ROCK!
The offer is good for 2006 and 2007 model year vehicles. In California, eligible vehicles are the Chevrolet Tahoe and Suburban sport utility vehicles and Impala and Monte Carlo sedans; the GMC Yukon and Yukon XL SUVs; the Hummer H2 and H3 SUVs; the Cadillac SRX SUV.
They make you sign up for the On-Star service (again, BRILLIANT upsell), as that is how they track where you are, and how many miles you've driven, via the same feedback chip that tells the owner when it's time for service, or it has diagnosed another problem. They then send you a rebate. 1000 miles per month could get you $107 per month credited back to you via a pre-loaded debit card.
It's all about the Price-Per-Share for the shareholder, after all, we need to make that platinum-lined bonus for the CEO.
yay. that's just great. way to help out, GM. so much for corporate responsibility. (full story here)