1.11.2007

The Sticking Point

Stock traders spend their lives trying to find the next company that will "stick".

The question is, how do you find that? If it was easy, you'd be rich and so would I.

Guy Kawasaki had a career supporting/"evangelisting" the Apple Computer brand. He has since moved into investing in startups and other small companies. He's also looking for the next Sticky Company. He recently gave a speech on how one should make a presentation to investors, in order to "show stickiness". His speech is represented in a 100% graphical expression (linked below), done in real time by a person attending the speech.

See what you think:

10 steps

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