From the press release:
"With their new kitchen, both companies intend to live up to the trend that shows an increasing number of men displaying an interest in ‘kitchen and cuisine’. “In recent years, kitchens have turned into event and representation areas frequently equipped with audio systems”, explains Elmar Duffner, Managing Director of Poggenpohl. “Our co-operation with Porsche Design enabled us to design a kitchen whose sleek and functional design language specifically addresses male customers.”
more prettiness here
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